Job Description

We are seeking a Social Media Specialist for a financial services company. Experience out of

Financial Services is a must ( asset management hedge fund)

This is 5 days a week in the office to start and then may move to a 4/1 option. This is a midtown location.

• Oversee social channel strategy (LinkedIn, X, YouTube), content pillars, success metrics, posting cadence, and experimentation across copy, creative, audience, and placements to turn our social presence into a powerhouse for brand visibility and engagement

• Write on-brand copy for all social channels and coordinate creation of associated graphic elements with the internal design team.

• Collaborate with internal teams and external partners to amplify key launches, campaigns, and brand moments on social media.

• Maintain adherence to brand standards and social policies across channels including brand guidelines, tone of voice, writing style, design guidelines, UTM/tagging hygiene, and compliance approvals.

Paid Social

• Own paid social strategy, budgets, and performance targets.

• Translate internal requirements into paid social briefs, and oversee end-to-end execution including setup, QA, launch, pacing/optimizations, and performance reporting.

• Collaborate with channel marketing, sales, web team, and any key stakeholders to ensure paid social strategy, audience targeting, creative direction, landing page optimization, and success metrics are aligned.

• Establish measurement standards: define the source of truth, enforce UTM/tagging standards, and ensure any needed pixels are implemented so that campaigns can be connected to outcomes.

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