Social Media Manager Job at Holbrook Pickleball, Logan, UT

T2FGL1NTQlo5S24yY0NkK2s2YStBQWhvaUE9PQ==
  • Holbrook Pickleball
  • Logan, UT

Job Description

Social Media Manager

Role Overview

The Social Media Manager is responsible for planning, creating, publishing, and optimizing content across all social platforms to grow brand awareness, engagement, and revenue. This role owns the day-to-day execution of social media while aligning content with brand voice, marketing goals, and business objectives.

Key Responsibilities

Strategy & Planning

  • Develop and execute a social media strategy aligned with brand, marketing, and revenue goals
  • Plan and manage content calendars across platforms (Instagram, TikTok, YouTube, Facebook, X, etc.)
  • Align social content with product launches, promotions, events, and campaigns
  • Identify content trends, platform updates, and growth opportunities

Content Creation & Publishing

  • Create, edit, and publish high-quality content (video, photo, graphics, captions)
  • Write engaging captions and calls-to-action that reflect brand voice
  • Collaborate with athletes, influencers, creators, and internal team members
  • Ensure consistent visual identity and messaging across platforms

Community Management

  • Monitor comments, messages, and mentions daily
  • Engage with followers, respond to questions, and foster community
  • Flag customer service issues or feedback to the appropriate team
  • Build relationships with fans, ambassadors, and partners

Growth & Performance

  • Analyze performance metrics (reach, engagement, growth, clicks, conversions)
  • Optimize content based on data and insights
  • Test new formats, posting times, hooks, and creative approaches
  • Support paid social efforts with organic insights and creative testing

Collaboration & Reporting

  • Work closely with marketing, ecommerce, and creative teams
  • Coordinate with paid media, email, and influencer marketing
  • Provide regular reports and insights on social performance
  • Help connect social activity to brand growth and sales

Qualifications

  • 2+ years experience managing social media for a brand or creator
  • Strong understanding of major social platforms and trends
  • Experience creating short-form video content (Reels, TikTok, Shorts)
  • Strong writing and storytelling skills
  • Organized, self-motivated, and detail-oriented
  • Comfortable working in a fast-paced, growth-oriented environment

Nice to Have

  • Experience with ecommerce or consumer brands
  • Familiarity with analytics tools (native platform insights, Google Analytics, etc.)
  • Experience working with influencers or athletes
  • Knowledge of pickleball, sports, or lifestyle brands
  • Basic photo/video editing skills (CapCut, Adobe, Canva, etc.)

Success Looks Like

  • Consistent growth in followers and engagement
  • High-performing content that aligns with brand voice
  • Strong community engagement and brand loyalty
  • Social content that contributes to traffic, conversions, and revenue
  • Clear, data-driven insights that improve performance over time

Job Tags

Similar Jobs

Vista Applied Solutions Group Inc

Design Consultant Job at Vista Applied Solutions Group Inc

 ...independence, and uncapped earning potential. Youll meet clients in their homes, design personalized storage solutions using 3D design software,...  ...close rates ~ No showroom hours or fixed schedule work mainly from home or at client appointments ~ Consistent,... 

Saint Agnes Medical Center

Radiologist Job at Saint Agnes Medical Center

 ...Group, is seeking a full-time board certified or board eligible Radiologist to join the team located in Fresno, California. ForeFront...  ..., California, as well as several outpatient centers and interventional radiology facilities. Additionally, we provide diagnostic imaging... 

Visiting Rehab and Nursing Services

Physical Therapy Assistant - PTA - New Grad Job at Visiting Rehab and Nursing Services

PTA (Physical Therapy Assistant) Weymouth, MA $32$35 Per Visit | 90-Day Mentorship Program | Build Your Career with Support Proudly Voted a Top Place to Work by the Boston Globe and USA Today in 2024 because a company that helps people move better should also...

Choate Construction Company

Senior Project Manager Job at Choate Construction Company

About the job As one of the largest general contractors in the Southeast, Choate considers our reputation our number one asset, with future success founded upon the strength of our client relationships and our employees. Choate excels in both base and interior construction...

Tal Healthcare

Radiologist, Body Imaging Job at Tal Healthcare

 ...Our client, a healthcare system located in the New York Metro area, is hiring a Board Certified Fellowship trained Body Imaging Radiologist. This position is 100% remote or Hybrid. Responsibilities Join an established faculty practice with academic appointment...