Job Description

At Daniel Defense, Only the Best Build the Best…

Daniel Defense engineers and manufactures the world’s finest weapon systems and accessories. Our mission to honor God and defend freedom is accomplished by serving customers and providing top quality solutions to our military, law enforcement and civilians that are seeking premium firearms for home defense, hunting, and sport shooting.

As the Director of Marketing  you will be responsible for the functions outlined below:

Essential Functions:

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Owns the marketing blueprint, reporting and optimization to ensure channel activities drive the business forward and capture market share.
• Performs lead generation campaigns and measure success of various marketing initiatives
• Helps promote uniformity and consistency of brand.
• Conduct market research and develop marketing plans for growth areas.
• Effectively utilizes data and financial acumen to make accurate strategic decisions.
• Effective at motivating, inspiring and leading others while demonstrating a roll-up-the-sleeves mentality.
• Drive profitable sales through brand execution while keeping the customer front and center at all times.
• Responsible for the brand strategy and execution of marketing that supports the development and growth of the business.
• Acts as the main point of contact for public relations and media interactions.
• Serves as a public voice for Daniel Defense and is familiar with brand and customer personas.
• Experience with Digital Marketing and supporting various eCommerce initiatives.
• Demonstrates strong financial acumen and is proactive at pulling in relevant analytics and data to make efficient and effective decisions.
• Experience with successful Product Marketing initiatives.
• Effective at content development strategy and execution. 
• Manages the ROI while supporting the execution of trade shows, including all logistics, and attending shows as needed.
• Manage and track budgets as necessary.
• Develop accountability structure for team members.
• Create and enhance agency and partner relationships through proactive communication.
• Ensure external communication is consistent with Daniel Defense core values and brand positioning.
• Develop and implement media planning, buying, and innovation strategies.
• Provide design and direction for collateral, web, product packaging, and other visual communications.
• Enforce brand guidelines in marketing strategy and across the business.
• Drives proactive strategy with social media while leveraging the brand to reach new customers and expand awareness.
• Partners early and often across the revenue team and engineering to drive product initiatives forward. 
• Direct and oversee marketing policies, objectives, and initiatives.
• Provides support, training and development to team members that continuously improves Safety, 6S, Quality, Delivery and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment.

• Other responsibilities as deemed appropriate or necessary by leadership.

Knowledge, Skills, and Abilities:

• Bachelor’s degree with concentration in Marketing or business-related area; 10+ years of relevant experience with at least 5 years in a leadership role and/ or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.
• Ability to work, interact and effectively communicate with all company officials, employees, vendors, customers while effectively collaborating across Daniel Defense.
• Leader must be nimble and able to balance multiple objectives simultaneously (i.e. product launches, campaigns, media strategy, trade shows…).
• Skilled in Photoshop and video editing, with a strong motivation to learn and fill gaps in knowledge.
• Demonstrates a positive attitude and a mindset focused on continuous improvement.
• Competent with computer software such as Microsoft Office (Access, Excel, MS Project, PowerPoint, Publisher, Outlook Word).
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.

Physical Requirements:

• Must be able to lift and carry awkward items weighing up to 50 pounds.
• Requires intermittent standing, walking, sitting and bending throughout the workday.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace."

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties, and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment – Daniel Defense is an at-will employer.

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