Job Description

About Odd Muse

Odd Muse is a modern mid-luxury womenswear brand redefining occasion dressing through timeless design, founder-led storytelling, and community-driven growth. What began in London has evolved into a global brand with flagship retail, a highly engaged audience, and a rapidly expanding international footprint.

The US is a key growth market for Odd Muse. With New York as our anchor city, we are now making our first US hire and are looking for an exceptional Brand Manager - US Growth to build, establish, and scale the brand across the United States.

The Role

This is a foundational role with national responsibility from day one. While New York - and the NYC store - will be the primary focus initially, this role is ultimately about driving US-wide brand growth, expanding state by state.

Reporting directly into the Founder, you will operate with a high level of autonomy and ownership, shaping how Odd Muse shows up culturally, commercially, and experientially across the US. This role is ideal for an independent, motivated self-starter who thrives in fast-growth, founder-led environments.

Key Responsibilities

• Drive brand awareness and cultural relevance across the US, with NYC as the lead market
• Own the brand presence and performance of the New York store through events, partnerships, and activations
• Concept and execute best-in-class brand events, from intimate VIP moments to larger cultural activations
• Develop and manage a US influencer and talent strategy focused on long-term brand alignment
• Work closely with the US PR agency to secure high-quality, nationwide media coverage
• Elevate founder-led storytelling and brand placements across fashion, lifestyle, and culture
• Build customer loyalty and retention initiatives tailored to the US market
• Act as the voice of the US market internally, feeding insights into global strategy

Success Measures & US Growth KPIs

• Growth in US brand awareness and share of voice, beyond NYC
• Increased footfall, engagement, and event-driven sales at the NYC store
• Consistent tier-one US press coverage and strong media relationships
• High-quality influencer partnerships with measurable reach and engagement
• Growth in US repeat purchase rate and customer lifetime value
• Clear identification and activation of priority US markets beyond New York
• Strong independent execution as the first US hire

About You

• 5+ years’ experience in brand, marketing, PR, partnerships, or community within fashion, luxury, beauty, or lifestyle
• Legally authorised to work in the United States (no visa sponsorship available)
• Comfortable being the first US hire, building structure and momentum from the ground up
• Highly independent, proactive, and commercially minded
• Deep understanding of the US fashion and cultural landscape, particularly NYC
• Strong existing network across influencers, tastemakers, media, and cultural partners
• Exceptional eye for brand, detail, and aesthetics
• Confident representing Odd Muse externally at the highest level

Why Join Odd Muse

• Opportunity to build the US brand from the ground up
• Direct reporting line to the Founder
• High autonomy, ownership, and creative freedom
• Clear scope to grow the role as the US footprint expands
• Competitive salary and benefits

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